Marketing
Marketing Monday: Essential Elements of An Author Site (Author Sites, Part 4)
So far we’ve discussed the steps you need to get your site started, from the purpose of the site to selecting web hosting. Now we’re down to the meat-and-potatoes of the job: what should your site include? I’m not going to talk about design. Chances are, you have an idea...
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Marketing Monday: Setting Up Your Site (Author Sites, Part 3)
The past two weeks we’ve discussed what an author site should do and your options for platform/format. This week, we’re going to discuss the steps required to secure your domain name and your hosting service. Most of these steps are geared towards the user who wants to self-host a WordPress installation...
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Marketing Monday: Choosing a Platform (Author Sites, Part 2)
As an author, you have a number of different options when it comes to building your website. Your first option, of course, is to have someone design and build a site for you. The cost of a custom designed or modified site can run anywhere from $500 for a customized...
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Marketing Monday: Home, Home on the Web (Author Sites, Part 1)
Do you have a home on the web? No, I don’t mean Facebook or Twitter, though trust me, sometimes it feels like I spend more time on social media sites than anywhere else on the web. I’m talking about your own registered, branded website. I had the privilege of hearing...
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