Marketing
Q & A: How To Be A Publicity-Friendly Author
I’m trying out a new blog format today, in which I ask industry professionals to answer questions on a misunderstood topic. And today’s topic is definitely misunderstood, or at least underappreciated: publicity. I have the advantage of being friends with several publicists, so I hear the horror stories of author...
Read More
Marketing Monday: When You Don’t Have Anything to Say (Author Sites, Part Seven)
In a perfect world, ideas for blog posts would just flow without effort. (In a perfect world, any part of the writing process would flow.) Sometimes you have something specific to say. But what about those days that you just can’t think of anything interesting about which to write? In...
Read More
Marketing Monday: Making Blogging Easier (Author Sites, Part Six)
So you made it through last week’s post To Blog or Not to Blog and ended up on the positive side of the equation. But you may still be a little nervous about the prospect of cranking out several unique blog posts a week… for the rest of your career....
Read More
Marketing Monday: To Blog or Not To Blog (Author Sites, Part 5)
To blog or not to blog…that is the question. For aspiring authors, at least. Most marketing experts expound on the importance of the blog in building your platform—that is, your eventual readership. But what if you hate to blog? What if you don’t know where to start? I happen to...
Read More