Marketing
Marketing Monday: Publicity Prep 101
Here’s a little secret about book publicity: it’s madness. Until you actually experience a campaign, it’s just an abstract idea. Sure, you know you’ll be doing some stuff on the web, and posting some things on Facebook, and doing some web interviews. Until you get into the middle of it,...
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Marketing Monday: Four Fiction-Marketing Fallacies
Spend enough time in the writing blogosphere, and you’ll find all sorts of information on all sorts of topics. But by far the most misunderstood and misrepresented area is that of marketing. We all know that once you write a book, you’re going to have to market it somehow, but...
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Marketing Monday: Twitter Tools You’ll Use
I’m still getting a hang of the whole Twitter thing. Asking a writer to condense a complete thought into 140 characters is a little like asking Elton John to give up the bling. It could happen… but not easily or often. Still, as I explore the Twittersphere, I’ve come across...
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Marketing Monday: How to Grab A Clean Product Image from Amazon
I have a touch of OCD. Little things bother me that probably don’t even blip everyone else’s radar. Chief among them, when I want to feature a book on my blog and I go to grab the book cover from Amazon, it comes along with an annoying little “Click here...
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