Branding
Marketing Monday: Essential Elements of An Author Site (Author Sites, Part 4)
So far we’ve discussed the steps you need to get your site started, from the purpose of the site to selecting web hosting. Now we’re down to the meat-and-potatoes of the job: what should your site include? I’m not going to talk about design. Chances are, you have an idea...
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Marketing Monday: Home, Home on the Web (Author Sites, Part 1)
Do you have a home on the web? No, I don’t mean Facebook or Twitter, though trust me, sometimes it feels like I spend more time on social media sites than anywhere else on the web. I’m talking about your own registered, branded website. I had the privilege of hearing...
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How To Define Yourself As An Author (Marketing Plan #1)
Originally published in ACFW Colorado’s The Inkwell Blog. Beginning this week, I will be taking you through the steps of writing a marketing plan. This is different from a plan prepared by your publisher or publicist, since it focuses on steps that you as an author can easily take to...
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