Marketing Plan

Metrics: Measuring Your Marketing Success

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Originally published by ACFW Colorado’s The Inkwell Blog. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, Philadelphia department store owner and marketing pioneer Metrics is one of the most important aspects of marketing, and yet one of the...
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Strategies: Your Roadmap to Success (Marketing Plan #6)

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Originally published by ACFW Colorado’s The Inkwell Blog. Last week, we began talking about the heart of your marketing plan: objectives, strategies, and tactics. Your objective is the destination of your road trip. Strategies are the maps that get you there. If you think of objectives, strategies, and tactics as...
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