Posts about branding
Marketing Monday: Essential Elements of An Author Site (Author Sites, Part 4)
So far we’ve discussed the steps you need to get your site started, from the purpose of the site to selecting web hosting. Now we’re down to the meat-and-potatoes of the job: what should your site include? I’m not going to talk about design. Chances are, you have an idea...
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Marketing Monday: Home, Home on the Web (Author Sites, Part 1)
Do you have a home on the web? No, I don’t mean Facebook or Twitter, though trust me, sometimes it feels like I spend more time on social media sites than anywhere else on the web. I’m talking about your own registered, branded website. I had the privilege of hearing...
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Marketing Insider — Author Becky Wade
Originally published by ACFW Colorado’s The Inkwell Blog. We’re pleased to welcome Becky Wade, author of the inspirational romance My Stubborn Heart, released by Bethany House in May 2012. During her childhood in California, Becky frequently produced homemade plays starring her sisters, friends, and cousins. These plays almost always featured...
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Marketing Insider — Editor Barbara Scott
Originally published by ACFW Colorado’s The Inkwell Blog. We’re privileged to have Barbara Scott here today to talk about platform and book marketing. Barbara has more than thirty years of publishing experience, ranging from newspapers and magazines to Christian books. As a senior acquisitions editor, she is credited for kicking...
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