Marketing Plan

Objectives: Begin With the End in Mind (Marketing Plan #5)

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Originally published in ACFW Colorado’s The Inkwell Blog. The past several weeks, we’ve discussed the elements that form the framework of your marketing plan. Today we’ll begin the section that forms the meat of your plan: objectives, strategies, and tactics. Starting a marketing plan without defining these three elements is...
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Taking Aim: Your Target Market (Marketing Plan #4)

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Originally published by ACFW Colorado’s The Inkwell Blog. I’ll admit it… in every marketing plan I’ve ever written, this is my least favorite section. Not because it’s not important. In fact, it could be one of the most important sections in your plan. But while we often know who our...
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Stalking the Competition (Marketing Plan #3)

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Originally published on ACFW Colorado’s The Inkwell Blog. Last week, we discussed the importance of reading in your genre and determining both the similarities and differences of books already in the marketplace. Now that you know the books and authors against which you’re competing, it’s time to stalk–I mean, research–the...
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