Posts about strategies
Implementation: Where the Rubber Meets the Road (Marketing Plan #8)
Originally published by ACFW Colorado’s The Inkwell Blog. Is anyone tired of the road map metaphors yet? Well, good news, we’ve just about reached the end of our, er, trip: implementation. If you’ve been following along, by now you have a solid framework for your marketing plan, including a definition...
Tactics: Stops On Your Roadmap To Success (Marketing Plan #7)
Originally published by ACFW Colorado The Inkwell Blog. The past two weeks, we’ve discussed the first two steps in the core content of your marketing plan: Objectives and Strategies. Today we’re going to get down to the specifics: Tactics. Tactics are the specific actions in your marketing road map that...
Strategies: Your Roadmap to Success (Marketing Plan #6)
Originally published by ACFW Colorado’s The Inkwell Blog. Last week, we began talking about the heart of your marketing plan: objectives, strategies, and tactics. Your objective is the destination of your road trip. Strategies are the maps that get you there. If you think of objectives, strategies, and tactics as...