Posts about social media
Marketing Insider — Author Becky Wade
Originally published by ACFW Colorado’s The Inkwell Blog. We’re pleased to welcome Becky Wade, author of the inspirational romance My Stubborn Heart, released by Bethany House in May 2012. During her childhood in California, Becky frequently produced homemade plays starring her sisters, friends, and cousins. These plays almost always featured...
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Marketing Insider — Editor Barbara Scott
Originally published by ACFW Colorado’s The Inkwell Blog. We’re privileged to have Barbara Scott here today to talk about platform and book marketing. Barbara has more than thirty years of publishing experience, ranging from newspapers and magazines to Christian books. As a senior acquisitions editor, she is credited for kicking...
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Tactics: Stops On Your Roadmap To Success (Marketing Plan #7)
Originally published by ACFW Colorado The Inkwell Blog. The past two weeks, we’ve discussed the first two steps in the core content of your marketing plan: Objectives and Strategies. Today we’re going to get down to the specifics: Tactics. Tactics are the specific actions in your marketing road map that...
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