Posts about promotion
Marketing Insider — Author Beth Vogt
Originally published by ACFW Colorado’s The Inkwell Blog. We’re finishing off our Marketing Insider series with Colorado author, Beth K. Vogt. Beth believes God’s best often waits behind the doors marked “Never.” Wish You Were Here, her debut novel from Howard Books, released May 2012. Her sophomore effort, Catch a...
Tactics: Stops On Your Roadmap To Success (Marketing Plan #7)
Originally published by ACFW Colorado The Inkwell Blog. The past two weeks, we’ve discussed the first two steps in the core content of your marketing plan: Objectives and Strategies. Today we’re going to get down to the specifics: Tactics. Tactics are the specific actions in your marketing road map that...
Strategies: Your Roadmap to Success (Marketing Plan #6)
Originally published by ACFW Colorado’s The Inkwell Blog. Last week, we began talking about the heart of your marketing plan: objectives, strategies, and tactics. Your objective is the destination of your road trip. Strategies are the maps that get you there. If you think of objectives, strategies, and tactics as...