Posts about promotion

Marketing Insider — Author Beth Vogt

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Originally published by ACFW Colorado’s The Inkwell Blog. We’re finishing off our Marketing Insider series with Colorado author, Beth K. Vogt. Beth believes God’s best often waits behind the doors marked “Never.” Wish You Were Here, her debut novel from Howard Books, released May 2012. Her sophomore effort, Catch a...
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Strategies: Your Roadmap to Success (Marketing Plan #6)

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Originally published by ACFW Colorado’s The Inkwell Blog. Last week, we began talking about the heart of your marketing plan: objectives, strategies, and tactics. Your objective is the destination of your road trip. Strategies are the maps that get you there. If you think of objectives, strategies, and tactics as...
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