Posts about platform
Ask An Author (episode 2)
We’re back with another question for my author panel. This one comes directly from a Twitter user, and it’s one of the top five questions I get from new authors: How do you find a balance between writing and marketing/platform building? I always answer this with another question: are you...
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Marketing Monday: To Blog or Not To Blog (Author Sites, Part 5)
To blog or not to blog…that is the question. For aspiring authors, at least. Most marketing experts expound on the importance of the blog in building your platform—that is, your eventual readership. But what if you hate to blog? What if you don’t know where to start? I happen to...
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How Michael Hyatt Changed My Social Media Life
Social networking: hate it or love it, but it's a necessary part of the writer's day. I just always wished it was less unwieldy. Enter Michael Hyatt's Twitter Ninja training.
Marketing Insider — Editor Barbara Scott
Originally published by ACFW Colorado’s The Inkwell Blog. We’re privileged to have Barbara Scott here today to talk about platform and book marketing. Barbara has more than thirty years of publishing experience, ranging from newspapers and magazines to Christian books. As a senior acquisitions editor, she is credited for kicking...
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