Posts about marketing
Ask An Author (episode 2)
We’re back with another question for my author panel. This one comes directly from a Twitter user, and it’s one of the top five questions I get from new authors: How do you find a balance between writing and marketing/platform building? I always answer this with another question: are you...
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Marketing Monday: Making Blogging Easier (Author Sites, Part Six)
So you made it through last week’s post To Blog or Not to Blog and ended up on the positive side of the equation. But you may still be a little nervous about the prospect of cranking out several unique blog posts a week… for the rest of your career....
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Marketing Monday: To Blog or Not To Blog (Author Sites, Part 5)
To blog or not to blog…that is the question. For aspiring authors, at least. Most marketing experts expound on the importance of the blog in building your platform—that is, your eventual readership. But what if you hate to blog? What if you don’t know where to start? I happen to...
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Marketing Monday: Essential Elements of An Author Site (Author Sites, Part 4)
So far we’ve discussed the steps you need to get your site started, from the purpose of the site to selecting web hosting. Now we’re down to the meat-and-potatoes of the job: what should your site include? I’m not going to talk about design. Chances are, you have an idea...
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