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Originally published by ACFW Colorado’s The Inkwell Blog. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, Philadelphia department store owner and marketing pioneer Metrics is one of the most important aspects of marketing, and yet one of the... Read More
Originally published by ACFW Colorado’s The Inkwell Blog. Is anyone tired of the road map metaphors yet? Well, good news, we’ve just about reached the end of our, er, trip: implementation. If you’ve been following along, by now you have a solid framework for your marketing plan, including a definition... Read More
Originally published by ACFW Colorado The Inkwell Blog. The past two weeks, we’ve discussed the first two steps in the core content of your marketing plan: Objectives and Strategies. Today we’re going to get down to the specifics: Tactics. Tactics are the specific actions in your marketing road map that... Read More
Originally published by ACFW Colorado’s The Inkwell Blog. Last week, we began talking about the heart of your marketing plan: objectives, strategies, and tactics. Your objective is the destination of your road trip. Strategies are the maps that get you there. If you think of objectives, strategies, and tactics as... Read More
We regret that we no longer ship to Colorado as of 1/1/2025. CO customers, see the book page for retail purchase options. Dismiss
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