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Ask An Author (episode 2)

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We’re back with another question for my author panel. This one comes directly from a Twitter user, and it’s one of the top five questions I get from new authors:

How do you find a balance between writing and marketing/platform building?

I always answer this with another question: are you absolutely sure you need to be spending time on marketing and platform building? If you’re an unpublished author, ninety percent of your time (at least) should be spent on writing. Until you have a product for sale, whether self-published or traditionally published, there is nothing to market.  It’s wise to build your social media following and blog (if you’re so inclined), but again… if you never finish the book, you have no need for a platform, so don’t let Facebook and Twitter derail your writing time in the  name of marketing. Besides, if you’re a fiction writer, the lack of a strong platform is not likely to make or break your chances of a traditional publishing contract. If you’re a nonfiction writer or planning to self-publish, however, build away… that platform is crucial to your success.

Here’s some awesome insight from my fabulous author friends:

Although I spent the first 3 years of my writing career marketing heavily (I’m an indie author, so that’s my job!), now that I have several books out, my focus has narrowed to interacting with my loyal readers and to using the simplest, but most effective marketing strategies for the books I have out (such as making one book permafree, taking out Bookbub ads, etc.). Streamlining my marketing efforts leaves me more time to write. Newsletters are also an effective way to reach readers who already enjoy my books/genre and share about upcoming deals without eating into my writing time too much.  (Heather Day Gilbert, author of Guilt by Association)

It’s all about planning intentionally. Better than [a]… haphazard approach of, gosh I should do some marketing; make a meme; Christmas sale? Does that last pic I posted on my author page reflect my brand? Oh my gosh, it’s time for a newsletter but I need to pump out 2,000 words today. (Davalynn Spencer, author of The Cañon City Chronicles)

Once I realized and accepted that research, marketing, social media, and all the other non-writing parts of being a working novelist took up at least half of my work hours, it got a little easier to balance my time between the two. My rules: 1. The actual writing comes first. The other stuff is important, especially to my publisher, but if I don’t finish the book well and on time, all the marketing in the world won’t matter. 2. I choose two or three social media platforms that I enjoy and I pour all my energy into those. For me, it’s Facebook, Instagram, and my e-newsletter. I do use Twitter, but it’s not my favorite, so I don’t sweat that I’m not on there daily. I like Pinterest and use it, but to a lesser degree. 3. Find a way to make social media fun for YOU. Let your readers get a peek into your life, even if it’s not writing related. I probably get as many comments (if not more) when I post the “treasures” I’ve found at garage sales and estate sales as I do when I post more “advertise-y” blurbs about my books. 4. Write it down. Keeping a scheduled time for actually writing and for the other aspects of being a working writer helps me stay on task. (Deborah Raney, author of Circle of Blessings)

For you authors out there, what tips do you have for balancing writing with promotion? Let us know in the comments below, or leave a question you’d like answered by our author experts! I may pick your question for next month’s blog post!

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Five Days in Skye gets a new look!

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As some of you may already know, the MacDonald Family series is in the process of being rereleased with Tyndale House Publishers, beginning in summer of 2018! I’m excited to share that all books in the series are going to get a new cover look, beginning with Five Days in Skye.

Without further ado, here it is…

 

Don’t you just love the updated contemporary look? While I loved the previous cover, this one really fits the feel of the story and coordinates nicely with the style of my Supper Club series. Plus, I just love cover reveals! The e-book is already available for pre-order on Amazon (with more retailers to come); paperback copies will have the old cover until they run through existing stock and a new paperback format is published in 2019. Thank you for your patience on the rerelease of this series! You have all embraced this book so warmly, I can’t wait to get it back in the hands of new readers.

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A Writer’s Life: Advice from Jen Turano

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I’ve got a treat for you today–my good friend best-selling author Jen Turano is here with some no-nonsense advice for aspiring writers. Jen was one of the first (about to be) published authors I met when I was shopping my first novel, Oath of the Brotherhood, and her honest advice was a godsend as I began to navigate the rough waters of publication. Please join me in welcoming Jen to the Writer’s Life column today!

 


 

 

My Top Five Suggestions for Anyone Thinking about Writing a Book

by Jen Turano

The question I hear the most since becoming a published author goes something like this – “I’ve always thought about writing a book. Got any suggestions about that?” My first impulse is to tell that person to run as fast as they can away from that type of thinking – they’ll be saving themselves a ton of angst and neurotic behavior. However, since that’s hardly what anyone would consider stellar advice, I’ve compiled a list of my five favorite suggestions which might be a little better than…run.

  1. Have an honest talk with yourself about why you want to write that book. If you simply love story and want to experience the satisfaction of writing an entire book, that’s great. I say get writing. But, if you’re thinking about writing a book because you want to pursue writing as a career, that changes everything. Publishing is a business, and it’s a daunting business, which means you need to…
  2. Understand the scope of your competition. When I first started writing, I had no idea what I was up against. I figured there were a lot of writers out there, but it’s almost unfathomable to grasp exactly how many writers are even now bent over their keypads, writing away. To give you an idea what your competition looks like, out here in Denver, we have a highly respected literary agency, but it’s small and represents under forty clients, most of whom are New York Times bestselling authors. Having said that, they receive over 30,000 query letters a year, and yet take on an average of two new clients a year from those 30,000 queries. That means your work needs to stand out, and also means…
  3. You should have an above-average grasp of the English language. I know that seems somewhat simplistic, but I encounter aspiring writers all the time who struggle with basic grammar and yet don’t believe that’ll stifle their goal of getting published in the end. Here’s the thing – when you have agents getting tens of thousands of queries a year, grammar matters. If they find numerous grammatical errors in your query letter, or in the first chapter of your work, they’ll reject it because they have thousands of other submissions that don’t have that problem. Editing is one of the most expensive aspects of publishing, so a publishing house does not want to sign on authors with grammar issues because fixing those issues is expensive. So be honest with yourself about your abilities.
  4. You need to be a voracious reader. Reading is one of the best learning tools a writer has. Every genre has unspoken rules, and by reading in your genre of choice, you’ll understand those rules. You’ll also have a better grasp of what your future target audience expects. I’m always taken aback when I ask an aspiring writer what the last five books were in the genre they’re thinking of pursuing, and they tell me they don’t read. I haven’t come up with a good response to that yet, although I think standing there with my mouth hanging open speaks for itself.
  5. And last, but not least, understand that it can take a very long time to find success in this industry. First books are often not worthy of publication and that’s okay. You should look at them like stepping stones, and you might have more than one book that never gets published. I have seven, and again, that’s okay with me. They were my stepping stones, and with each one written and rejected, I received wonderful, and occasionally scathing, advice from agents, pointing out in detail what I was doing wrong. Did that advice hurt at times? You bet it did. However, I learned so much, and if I would have taken the rejections to heart and abandoned my writing, I would have never seen one of my books in print, which I have to admit is a very cool thing to see.

So there you have it – my top five suggestions. Thanks for stopping by, and if you are an aspiring writer, good luck and God bless!

~ Jen ~

 

Named One of the Funniest Voices in Inspirational Romance by Booklist, Jen Turano is a USA Today Best-Selling Author, known for penning quirky historical romances set in the Gilded Age. Her tenth full-length novel, “Out of the Ordinary” released in November 2017. Her next novel, “Caught by Surprise,” releases in July 2018.  She’s been a finalist twice for the RT Reviewers’ Choice Awards and had two of her books listed in the top 100 romances of the past decade from Booklist.  When she’s not writing, she spends her time outside of Denver, CO. She can be found on Facebook at https://www.facebook.com/jenturanoauthor/, or visit her on the web at www.jenturano.com.

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Book Rec: The Moon in the Palace

I was this close to making it a “no makeup Friday” and now I think I should have just gone for it…even with makeup, you can tell from my face and my office that it’s been a loooong week. But never fear! I still have a new book review for you: The Moon in the Palace by Weina Dai Randel. I was bowled over by this story and can’t wait to read the second and final book in the duology. If you’re looking for something a lot different than your usual, this one is worth checking out.

 

 

 

You can grab your copy at AmazonBarnes & NobleIndieBound, or your favorite local bookseller. And after you’ve read it, don’t forget to leave a review on Amazon and Goodreads! Your honest reviews help authors.

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