Posts about marketing
Marketing Insider — Author Becky Wade
Originally published by ACFW Colorado’s The Inkwell Blog. We’re pleased to welcome Becky Wade, author of the inspirational romance My Stubborn Heart, released by Bethany House in May 2012. During her childhood in California, Becky frequently produced homemade plays starring her sisters, friends, and cousins. These plays almost always featured...
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Marketing Insider — Editor Barbara Scott
Originally published by ACFW Colorado’s The Inkwell Blog. We’re privileged to have Barbara Scott here today to talk about platform and book marketing. Barbara has more than thirty years of publishing experience, ranging from newspapers and magazines to Christian books. As a senior acquisitions editor, she is credited for kicking...
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Metrics: Measuring Your Marketing Success
Originally published by ACFW Colorado’s The Inkwell Blog. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, Philadelphia department store owner and marketing pioneer Metrics is one of the most important aspects of marketing, and yet one of the...
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Implementation: Where the Rubber Meets the Road (Marketing Plan #8)
Originally published by ACFW Colorado’s The Inkwell Blog. Is anyone tired of the road map metaphors yet? Well, good news, we’ve just about reached the end of our, er, trip: implementation. If you’ve been following along, by now you have a solid framework for your marketing plan, including a definition...
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