Posts about author marketing

Marketing Insider — Editor Barbara Scott

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Originally published by ACFW Colorado’s The Inkwell Blog. We’re privileged to have Barbara Scott here today to talk about platform and book marketing. Barbara has more than thirty years of publishing experience, ranging from newspapers and magazines to Christian books. As a senior acquisitions editor, she is credited for kicking...
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Strategies: Your Roadmap to Success (Marketing Plan #6)

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Originally published by ACFW Colorado’s The Inkwell Blog. Last week, we began talking about the heart of your marketing plan: objectives, strategies, and tactics. Your objective is the destination of your road trip. Strategies are the maps that get you there. If you think of objectives, strategies, and tactics as...
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