Posts about advertising
Words for Women: Perfection
I was partially amused and mostly irritated to find that every ad being served to my free web-based mail and YouTube the last couple weeks have been weight-loss or beauty related. You see, most of these sites require demographic information about the user, specifically age and gender. Apparently, the internet...
Marketing Insider — Author Becky Wade
Originally published by ACFW Colorado’s The Inkwell Blog. We’re pleased to welcome Becky Wade, author of the inspirational romance My Stubborn Heart, released by Bethany House in May 2012. During her childhood in California, Becky frequently produced homemade plays starring her sisters, friends, and cousins. These plays almost always featured...
Metrics: Measuring Your Marketing Success
Originally published by ACFW Colorado’s The Inkwell Blog. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, Philadelphia department store owner and marketing pioneer Metrics is one of the most important aspects of marketing, and yet one of the...