Archive for November 2012

Marketing Insider — Editor Barbara Scott

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Originally published by ACFW Colorado’s The Inkwell Blog. We’re privileged to have Barbara Scott here today to talk about platform and book marketing. Barbara has more than thirty years of publishing experience, ranging from newspapers and magazines to Christian books. As a senior acquisitions editor, she is credited for kicking...
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Metrics: Measuring Your Marketing Success

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Originally published by ACFW Colorado’s The Inkwell Blog. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, Philadelphia department store owner and marketing pioneer Metrics is one of the most important aspects of marketing, and yet one of the...
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