Archive for October 2012

Strategies: Your Roadmap to Success (Marketing Plan #6)

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Originally published by ACFW Colorado’s The Inkwell Blog. Last week, we began talking about the heart of your marketing plan: objectives, strategies, and tactics. Your objective is the destination of your road trip. Strategies are the maps that get you there. If you think of objectives, strategies, and tactics as...
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Objectives: Begin With the End in Mind (Marketing Plan #5)

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Originally published in ACFW Colorado’s The Inkwell Blog. The past several weeks, we’ve discussed the elements that form the framework of your marketing plan. Today we’ll begin the section that forms the meat of your plan: objectives, strategies, and tactics. Starting a marketing plan without defining these three elements is...
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