Archive for October 2012
Implementation: Where the Rubber Meets the Road (Marketing Plan #8)
Originally published by ACFW Colorado’s The Inkwell Blog. Is anyone tired of the road map metaphors yet? Well, good news, we’ve just about reached the end of our, er, trip: implementation. If you’ve been following along, by now you have a solid framework for your marketing plan, including a definition...
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Tactics: Stops On Your Roadmap To Success (Marketing Plan #7)
Originally published by ACFW Colorado The Inkwell Blog. The past two weeks, we’ve discussed the first two steps in the core content of your marketing plan: Objectives and Strategies. Today we’re going to get down to the specifics: Tactics. Tactics are the specific actions in your marketing road map that...
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Strategies: Your Roadmap to Success (Marketing Plan #6)
Originally published by ACFW Colorado’s The Inkwell Blog. Last week, we began talking about the heart of your marketing plan: objectives, strategies, and tactics. Your objective is the destination of your road trip. Strategies are the maps that get you there. If you think of objectives, strategies, and tactics as...
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Objectives: Begin With the End in Mind (Marketing Plan #5)
Originally published in ACFW Colorado’s The Inkwell Blog. The past several weeks, we’ve discussed the elements that form the framework of your marketing plan. Today we’ll begin the section that forms the meat of your plan: objectives, strategies, and tactics. Starting a marketing plan without defining these three elements is...
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