Archive for September 2012
Taking Aim: Your Target Market (Marketing Plan #4)
Originally published by ACFW Colorado’s The Inkwell Blog. I’ll admit it… in every marketing plan I’ve ever written, this is my least favorite section. Not because it’s not important. In fact, it could be one of the most important sections in your plan. But while we often know who our...
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Stalking the Competition (Marketing Plan #3)
Originally published on ACFW Colorado’s The Inkwell Blog. Last week, we discussed the importance of reading in your genre and determining both the similarities and differences of books already in the marketplace. Now that you know the books and authors against which you’re competing, it’s time to stalk–I mean, research–the...
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How Do You Compare In the Marketplace? (Marketing Plan #2)
Originally published on ACFW Colorado’s The Inkwell Blog. Last week we discussed the importance of knowing who you are as an author. Just as important is understanding the competitive landscape, which means reading. A lot. I know I’m risking hate mail here, because this is the topic that generates the...
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How To Define Yourself As An Author (Marketing Plan #1)
Originally published in ACFW Colorado’s The Inkwell Blog. Beginning this week, I will be taking you through the steps of writing a marketing plan. This is different from a plan prepared by your publisher or publicist, since it focuses on steps that you as an author can easily take to...
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